[Sales Alchemy]: Turning a “No” into a “Yes”
No More Cold Calling
JUNE 12, 2014
In his outstanding book, Triggers: How to Use the Psychological Triggers of Selling to Motivate, Persuade & Influence , copywriting and advertising genius Joseph Sugarman writes about how he has turned losing products into profitable ones, simply by airing the dirty laundry and product disadvantages up front. Just ask psychologists.
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