3 Audience Segmentation Trends Shaping Digital Marketing in 2021
Zoominfo
MAY 5, 2021
Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Audience cohorts are a group of people who share similar characteristics, including demographics and psychographics.
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