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How to Reach Decision Makers Every Time

No More Cold Calling

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. When you receive a referral introduction, you breeze past gatekeepers and walk right into meetings with your prospects. Then, ask for an introduction.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

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The Sales Email Template That Won 16 New B2B Customers

Hubspot Sales

Too hipster: They wanted to seem young and modern, but overly fancy marketing automation templates made their emails seem impersonal and spammy, even with customization. The subject line is your gatekeeper, so 50% of email work should be spent crafting and testing different subject lines. Here are a few reasons: 1.

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The Top Ten Changes In Sales Over The Past Ten Years

Bernadette McClelland

What has changed though is what we are selling, and how we now go to market. But today, what we are really selling is change and that takes more than us just knowing our product specs, our pricing and our place in the market – the lines have blurred. Besides many today have their own gatekeepers.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.

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RevOps Will Fix Your Pipeline and Your Love Problems

Sales Hacker

RevOps is… “A one person job.” — Michael Canty , Head of Global Revenue Operations at Tomorrow.io. “…the same as Marketing and Sales Ops.” — Dwamian McLeish , CEO & Founder at Junction. “A Your Marketo button pushers.” — Chris Willis , Global Marketing Operations Manager, Integrated Marketing Strategies at Trimble Inc.

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