Mark Zuckerberg Redefines Value
No More Cold Calling
MARCH 11, 2014
In the sales world, we equate value with ROI. Not so for Facebook CEO Mark Zuckerberg, who just acquired WhatsApp for $19 billion. Zuckerberg needed to protect Facebookâs interests in the mobile world. With WhatsApp, Facebook got a communications platform the company couldn’t have achieved with its existing infrastructure.
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