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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Reaching More Educated Buyers. Reaching educated buyers is ultimately about providing helpful resources when they need it most.

Education 330
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Need a Shot in the Arm to Drive More Leads? Crush it with LinkedIn Ads

SBI Growth

Marketing leaders can finish the year strong by shifting ad dollars to LinkedIn Advertising. This time, they added a 30 second video ad format to their advertising platform. The purpose of this post is to educate Marketers on how to drive even more leads through LinkedIn. 18-24” or “35-54”. Female" or "Male". LinkedIn Group.

LinkedIn 296
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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333
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Deliver Targeted Ads to Ideal Prospects with ZoomInfo Data

Zoominfo

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246
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6 Reasons Why Blogs Produce More Leads

SBI Growth

They own a DVR to skip television advertising, often ignore print advertising, and now have become so adept at online "surfing" that they can take in online information while ignoring banners or buttons (making them irrelevant). The point is that buyers prefer to be self-educated well before speaking to a sales rep.

Lead Rank 306
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Power Opinions - Experts Select Top Three Social Media Tools

Pointclear

Carlos Hidalgo feels that “blogs are a great way to increase inbound traffic, engage buyers early on in the buying process, educate your target audience and share relevant information.” Social Listening, Content Management, Social Advertisingadvertising in social? Still my favorite!”. Four listed blogs. Not surprisingly, S.

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The Importance of B2B Social Selling

Zoominfo

B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it. What B2B Social Selling is Not.