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My Biggest Sales Mistake

No More Cold Calling

Marketing guru Graham McGregor shares his biggest sales blunder—not staying in touch with his referral network. I’ve made plenty of mistakes in my sales career. For example, when I was selling advertising many years ago, I met with one business person who really liked me. I got referrals and repeat sales.

Referrals 288
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Busting the myth! Advertising is the same as marketing 

Salesmate

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing? Advertising.

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Why Engagement Will Not Generate Leads (and what to do about it)

Pointclear

But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math. Engagement creates momentary value that is aloof from any kind of sales lead management process.

Lead Rank 183
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Busting the myth! Advertising is the same as marketing 

Salesmate

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing? Advertising.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

of purpose-driven advertising over time. Today, nearly 90% of B2B sales activities are conducted remotely via phone, videoconferencing, or the web, and customer preference for tech-enabled sales interactions has spiked dramatically in recent months, as have preferences for self-service options.

Marketing 166