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Busting the myth! Advertising is the same as marketing 

Salesmate

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing? Advertising.

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Busting the myth! Advertising is the same as marketing 

Salesmate

Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Since these two terms are closely connected, the myth was born – Advertising is the same as marketing. Is advertising the same as marketing? Advertising.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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9 Things You Should Know About Weather-Based Mobile Advertising

Connext Digital

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

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Direct Mail Programs are Poised for a Comeback

SalesFuel

Why They Work Why are direct mail programs so popular among consumers? And another perk of direct mail programs is that they’re easy to integrate with your client’s digital efforts. 90% of marketers say that integrating direct mail with digital positively impacts campaign performance.

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My Biggest Sales Mistake

No More Cold Calling

Marketing guru Graham McGregor shares his biggest sales blunder—not staying in touch with his referral network. I’ve made plenty of mistakes in my sales career. For example, when I was selling advertising many years ago, I met with one business person who really liked me. I got referrals and repeat sales.

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Why Engagement Will Not Generate Leads (and what to do about it)

Pointclear

But in reality even the most engaging blogs, videos and other forms of online publication fail to produce leads and sales. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math. Engagement creates momentary value that is aloof from any kind of sales lead management process.

Lead Rank 183