Advertising Direct Mail Energy 
No More Cold Calling
JANUARY 14, 2021
Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. A waste of your time. And who has time to waste? Respect the Gatekeeper. And certainly not when you cold call.
No More Cold Calling
DECEMBER 18, 2014
Respect the Gatekeeper Gatekeepers—receptionists, administrative assistants, and executive admins—are valuable to the executives whose time and energy they protect, but not to you, at least not until you’ve developed a relationship with them. A waste of your time. And who has time to waste? And certainly not when you cold call.
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No More Cold Calling
MAY 12, 2016
Let’s take a look at another way to give energy to a flat sentence: EXAMPLE: Our software can help users find files fast. Ivan Levison is an award-winning freelance copywriter who has spent more than 25 years writing copy for direct mail and email, Web, and advertising for industry. About the Author.
Sales Hacker
JANUARY 6, 2021
Direct mail. One-to-many accounts still deserve your time and energy, but in a way that allows you to work smarter rather than harder. With these accounts, you’ll rely more on marketing to use broad demand-generation plays and automated personalization tactics like ABM advertising, content syndication, and web personalization.
No More Cold Calling
JANUARY 22, 2015
I challenge tired prospecting techniques like cold calling, direct-mail campaigns, and advertising—and the expectation that these activities actually attract great clients. Don’t let the corporate world gobble up all your energy and dull your creativity. I’ll put the same challenge to all women (and men) in sales.
Hubspot Sales
JANUARY 9, 2019
Historically, clients have found their listing agents through personal recommendations or a local advertisement in a newspaper or flyer. Nowadays, some sellers find their agents through online means, like social media, online advertisements, or sites like Zillow or Trulia. Paid Advertisements. Direct Mail.
No More Cold Calling
JUNE 18, 2015
How much time and energy do you typically spend getting in front of the right people? I challenge tired prospecting techniques like cold calling, direct mail campaigns, advertising, and trade shows—and the expectation that these activities alone will deliver great clients.
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