Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
Pointclear
OCTOBER 1, 2015
1) Marketing must lock arms with sales and have a solution selling mindset. Neither is using advertisements to target and retarget a group of people because they work at a company and came to your web site. Here are 4 things that must happen or change to increase the success of an ABM program. You have to bear hug sales.
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