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This post is written for CEO’s who need to increase demand for their products. Demandgeneration is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. These are PR firms, social media consultants, advertising agencies-you name it.
You Can’t Teach a Kid to Ride a Bike at a Seminar. You Can’t Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute’s 7-Step System for Successful Selling. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demandgeneration and sales development. SalesTruth.
With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge. “More than 20 years experience in sales and operations leadership across various industries including technology, retail and advertising. Kharisma Knepshield Moraski.
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