Remove Advertising Remove Demand Generation Remove Remedy
article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Demand Generation. Lead Generation is a set of activities aimed at generating interest around a product or service through methods such as 1. advertising (PPC, banner ads, Yellow Pages, sponsoring an event); 3. Implement corrections or remedial actions. Deal Closing. Decision Maker. Direct Mail.

Lead Rank 103
article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development. Advertise to hyper-responsive buyers and avoid tire-kickers. Known by many as “the bible” of SaaS sales development , this book provides a bevy of proven ideas for managing the top of the funnel.