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We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of DemandGeneration, about their favorite tips for generatingsales leads at trade shows and events. Nina Wooten, Director of DemandGeneration. You can also advertise free demos or other promotions.
As mentioned earlier, the sales and marketing teams each undertake specific tasks contributing to the ultimate outbound lead generation campaign. OutboundSalesTeam. The role of your outboundsalesteam is to actively reach out to potential customers using proven outbound lead generation strategies.
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