The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
Outbound , often referred to as ABM or account-based marketing , is what many consider the traditional approach to developing leads. It’s a tried-and-true strategy that targets a set of prospects by building outbound email and call campaigns. In general, small deals in large quantities lend themselves to an inbound strategy.
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