Remove Advertising Remove Customer Service Remove Leads
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The Importance of B2B Social Selling

Zoominfo

Customers do their research, ask questions, and even address customer service issues on social channels. The most effective way to use B2B social selling is to create thought-leading content like blog articles (like this one), videos, and podcasts, and then share them to your social networks. It’s not advertising.

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Jeffrey Answers a Question on Cold Calling | Real World Sales Wisdom

Jeffrey Gitomer

Join a business association – not a leads club. What better way to gain respect, cosmic debt, word-of-mouth advertising, and reputation? Send a once a week, value-based message to existing and prospective customers. Network face-to-face at the highest level possible. Not an “after hours” cocktail party. Speak in public.

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11 Ways to Improve Your Website with Artificial Intelligence

Zoominfo

Content marketing is the go-to strategy for many marketers—and for good reason—content marketing generates about three times as many leads and is 62% less expensive than outbound marketing tactics ( source ). 5. Online Customer Service. Because of AI, less manpower is needed to provide excellent customer service.

Lead Rank 272
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. Best of all, lead capture pages can be implemented quickly. Before you know it, you’ll find new leads for your business without lifting a finger.

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A Guide on Lead Nurturing

Salesmate

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates. From generating more leads to shifting the focus on nurturing leads, marketing tactics have evolved over the years. So, how can you retain the customers? Now, this is where lead nurturing comes into the picture.

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The Economic Collision of Customer Service and Social Media

Increase Sales

The customer has evolved from being King or Queen to being an Internet socially connected King or Queen. No longer must he or she hang on for minutes to speak to your customer service department. Today, social media has expanded communication and has created a very loud and significant economic collision with customer service.

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The Ultimate List of Marketing Podcasts

Zoominfo

Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Give it a listen! Listen here.