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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

ABM traditionally relies heavily on targeted advertising, but can also include email, social, events, and any other relevant channel that can influence a key account’s buying behavior. We’ve pulled together this list of top ABM advertising software platforms to help bring some clarity to your search.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

We’ve done the research to compare the top-rated website visitor identification software vendors — but first, here’s an overview of the definitions, features, and benefits of website visitor ID software platforms. What is Visitor Identification Software? Better Content Strategy : Visitor insights guide more relevant and engaging content.

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2 Years After Launch, ZoomInfo is a Leader in the Gartner® Magic Quadrant™ for ABM

Zoominfo

Recognition as a Leader: What it Means The Gartner Magic Quadrant offers a snapshot of the ABM provider landscape, evaluating vendors based on their Completeness of Vision and Ability to Execute. Customer Insights That Drive Innovation ZoomInfo didn’t enter the ABM market to be just another vendor.

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Top reasons why SaaS business owners must invest in a sales CRM

Salesmate

Smart tools, such as CRM, or automation software can ease the manual labor and let you focus more on the business process. Now let’s understand the top reason why SaaS businesses must invest in sales CRM. CRM software enables businesses to track the entire history of the lead. SaaS business owners work with a limited budget.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Key Features: Deep search filters to identify high-value leads Real-time lead and account updates from LinkedIn activity InMail for direct outreach beyond existing connections CRM integration for synced prospecting workflows Custom lead and account list management Learn More about LinkedIn Seamless.AI Seamless.AI

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Marketing Automation using CRM – Best practices

Apptivo

Marketing automation helps create and implement lead generation and nurturing initiatives, as well as launch a variety of digital engagement campaigns, all from a single location, without being required to manually hit “send” or “launch” on each mail, message, and advertisement. Email Marketing. Keep clean data.

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