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What Happened When Sales & Marketing Got Married?

Jonathan Farrington

The salesforce of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. The basic problem was that they had become too good at generating leads.

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When Sales Met Marketing …

Jonathan Farrington

The sales-force of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. The basic problem was that they had become too good at generating leads.

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See What Happens When Sales & Marketing Get Married

Jonathan Farrington

The salesforce of 50 specialist equipment consultants and key account executives is divided into eight geographical regions, each managed by an area manager under the control a national sales manager. The basic problem was that they had become too good at generating leads.