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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats. Consumers are around 75% more likely to buy again after receiving branded merchandise. Get it right, and you can secure business growth and sales. Let’s say you’re an elite brand looking to target luxury consumers.

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Crafting Mobile Marketing Plans for Mid-Sized Companies’ Success

BuzzBoard

The Vital Steps Involved in Crafting Mobile Marketing Plans for the Success of a Mid-Sized Company In recent years, a seismic shift towards mobile platforms has reshaped the way consumers transact, socialize, and consume information. Understanding consumer behavior is a key element in forming a targeted strategy.

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. A strong referral network helps fill your sales pipeline with high-quality leads in your target market who are interested in purchasing from you. It can also help you close sales faster and build a loyal customer base.

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Top Strategies for Successful Channel Sales Partners

Vengreso

Have you heard about how important channel sales partners are? In this article we cover different kinds of channel sales partners, why they’re good, and how to work well with them. Understanding what each partner does and how they help is key to making a good sales plan to get the best results.

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How Internet Sales Have Changed the Holiday Shopping Season

The Pipeline

There is no denying that the use of Internet sales has changed what we know as the traditional Black Friday for good. Throw a $79/year Amazon Prime subscription into the mix and consumers have gifts arriving on their door the very next day after they are purchased for little to no shipping cost. Black Friday. Small Business Saturday.

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4 B2B Marketing Strategies That Work in Every Industry

Pipeliner

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales.