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– Lewi Watkins , Global Social Selling Lead at Sage. Being a salesperson, more often than not the last thing you want to be doing is wasting time searching for content to post on your social channels. One of the best things about Facebook is its advertising. But as Koka says, you need to remain visible.
Lewi Watkins, Global Social Selling Lead at Sage. You need to be visible on the social media channels that your prospects are using. Social selling network can be done through a variety of different channels, but what are the essentials? Facebooks advertising is one of the best things about it. ow to start social selling?
This is also an area of marked departure from many marketing strategies that purport to be lead gen but cast broad advertising, PR, content marketing, event, or social media-based approach that is best defined by these wide-net strategies (read: wasted time, money, and effort). These aren’t interchangeable. They are buyer-centric.
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