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One trend that has been making waves in the mobile marketing industry is programmatic advertising. Simply put, programmatic advertising has allowed the buying and selling of ad space online without the need for human intervention. Real-time reports and data measurements are made possible with programmatic advertising.
Additionally, it multiplies channels by obtaining from LinkedIn the emails and contact details of your prospects, which you can use to get in touch with them or add them to your CRM. Waalaxy can assist you with producing personalized messaging for LinkedIn, email, and other channels while efficiently automating multi-channel prospecting.
Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. But outbound is back, and the right multi-channel strategy is the ticket to accelerate and scale growth.
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