TSE 1129: Sales From Street: "Better Selling Through Storytelling”
Sales Evangelist
JULY 2, 2019
People buy emotionally, and storytelling is the best way to tap into people’s emotions. If you tug at people’s heartstrings, they open their purse strings. Sales outreach John recently worked with Honeywell on the sales of technical products that keep the air clean inside operating rooms. Most people skip the first two.
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