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7 Tips for Automating B2B Lead Generation

Sales Hacker

Or, go for a multi-channel marketing automation solution that can cover anything from your digital advertising to your social media accounts. Case studies. Advertise it on industry platforms and online communities. A great B2B lead generation tactic you can use is to offer incentives for social shares.

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Ad Extension Ideas for Local Search Ad Campaigns for Mid-Sized Companies

BuzzBoard

New Trends in Using Ad Extensions for Enhancing Local Search Ad Campaigns in Mid-Sized Companies Selling marketing services to small and mid-sized businesses often requires an in-depth understanding of current advertising strategies. Traditional print and broadcast methods no longer hold the same sway as they once did.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. Use pay-per-click advertising for retargeting leads who showed interest in your brand or products. Getting started with SEO doesn’t have to be difficult.

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The SaaS Playbook for Moving Up-Market

Sales Hacker

These enterprise features are usually the incentive for the company to purchase the bigger package. Building a brand can require advertising spend, but there’s also in-house solutions for companies to move the needle. Beyond the website, companies should invest into brand advertising to make sure their brand is known.

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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

This eliminates the need to build and manage new offices, spend for local advertising, or hire additional on-the-ground personnel. Give them well-documented and easy-to-understand product specs, case studies, testimonials, competitor comparisons, call scripts and conversation guides to help them overcome buyer objections.

Channels 129
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How to Upsell: 16 Best Upselling Techniques

Nutshell

Incentivize upselling Incentives can be a powerful way to encourage upselling. Offering incentives can help make it easier for customers to upgrade and even offer a good feeling when they do. Just use incentives strategically and make sure they deliver a sense of value rather than cheapening your offerings.

How To 78
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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

There are two crucial things you’ll need to prepare: The optin page where you advertise the virtual event. Think in terms of door prizes for attendees or another incentive. The results are collated from a case study conducted by Wild Apricot. Create Opt-in Page & Email Sequence. It’s always a good idea to add a bonus.

Lead Rank 135