The Discovery Call Questions Marketing Agencies Should Ask Their Prospects
Costello
JANUARY 9, 2019
For example, companies that sell in a more transactional manner often use BANT (Budget, Authority, Needs, Timing), while companies that sell high-priced products to larger enterprises might use something like MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion).
111 
Let's personalize your content