Zoominfo

MARCH 4, 2024

Let’s face it: programmatic advertising is hard. Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Sales and Marketing Management

MARCH 25, 2019

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions. Customized responses will become essential. Close management of the sales team will be crucial.

B2B 254

B2B Segment Ideal Customer Profile B2C 254

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Types of Customer Pain Points.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

JULY 1, 2019

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

Advertising 188

Advertising Advertising Survey Scale 188

Zoominfo

MAY 1, 2023

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

Advertising 130

Advertising Advertising B2B Top of Funnel 130

Zoominfo

JUNE 25, 2018

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. The good news is, there’s no shortage of ways to leverage video to create unique B2B content.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

SEPTEMBER 23, 2019

The notion dates back to the 1940s when advertisers started to explore the ways in which their marketing propositions influenced customers to buy from one company over another. . And, defining your unique selling point is equally paramount in the B2B world. . In fact, GoShare has enjoyed runaway success in the B2B market.

Examples 248

Examples B2B Lead Rank Lead Scoring 248

Zoominfo

JUNE 17, 2018

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ). Keep reading!

Examples 237

Examples B2B Microsoft Telecommunications 237

Zoominfo

FEBRUARY 25, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

B2B 207

B2B Social Media eBook Advertising 207

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Types of Customer Pain Points.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. So, what makes B2B display advertising successful?

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

SalesFuel

SEPTEMBER 30, 2024

Do you know how to create a B2B advertisement that will drive the ROI that your client is looking for? Creating an Effective B2B Advertisement Prioritize Digital Display and Video Ads According to a study by MAGNA Media Trials , there are two types of B2B advertisements that work consistently.

Advertising 104

Advertising Advertising B2B Decision Maker 104

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Sales and Marketing Management

DECEMBER 6, 2018

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. What Is IGTV? Your first IGTV campaign. Product demonstrations?— ?

B2B 205

B2B Marketing B2C Video 205

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits.

Trends 333

Trends Marketing Lead Rank Conference 333

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. According to a study done by Hubspot , 59% of B2B companies use a balance of in-house and outsourced marketing services. Building a B2B marketing team requires consistency with enterprise-wide strategies and plan executions.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

SocialSellinator

APRIL 16, 2024

Unlock top b2b advertising agency secrets for targeting, value proposition, and innovative strategies to boost your B2B marketing success today!

Advertising 104

Advertising Advertising B2B Strategy 104

Zoominfo

SEPTEMBER 6, 2018

If you’ve never hosted a B2B event, or if you simply want to improve your event content strategy, today’s blog post is for you. Targeted advertising programs: Invest in an advertising strategy to promote your event and event-related content. 5 Critical Tips for Planning a B2B Conference. What are you waiting for?

B2B 199

B2B Strategy Social Media Promotion 199

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

SEPTEMBER 23, 2018

It’s clear that podcasting isn’t going away anytime soon—so it’s time for B2B marketers to explore podcasting as a new marketing avenue through which they can build their brand, reach new audiences, and scale overall business growth. Today’s blog post breaks down B2B podcasting into a few easy steps. The Benefits of Podcasting for B2B.

B2B 176

B2B Social Media Scale Channels 176

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Final Thoughts.

B2B 180

B2B Retail Segment Scale 180

Zoominfo

FEBRUARY 19, 2019

We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. As your B2B organization grows, your marketing team will inevitably evolve. Your Step-by-Step Guide to Creating the Ultimate Content Calendar for Your B2B.

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Data 246

Data Advertising Advertising Lead Rank 246

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. 5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

JUNE 25, 2021

In this article, you’ll learn about the top sales KPIs for B2B sales reps and the leaders who coach them, and gain a greater understanding of the KPIs that promise to make an impact on your team. “I need to focus on win rate or average sales price, and [our SDR] needs to focus on inbound conversion rate, outbound demo sets, show rate.”.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

No More Cold Calling

JULY 13, 2021

Salespeople continually struggle with reaching B2B decision makers. Without the introduction, you’re just another cold caller, and cold callers don’t usually get to talk to B2B decision makers. What’s Standing Between Sellers and B2B Decision Makers. I blame outdated lead-gen strategies, metrics, and leadership.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Over the past year, multi-touch attribution has become the predominant form of attribution modeling ( source ): Of B2B marketers who have adopted marketing attribution, 45.3%

Trends 160

Trends B2B Marketing Channels 160

SalesFuel

SEPTEMBER 10, 2024

SalesFuel® , renowned for its comprehensive market research and sales intelligence solutions, today announces the launch of its exclusive B2B BuyerSCAN. The study ensures no single industry dominates the data, providing a balanced and broad understanding of the B2B landscape. Lee Smith, CEO of SalesFuel.

B2B 111

B2B Decision Maker Ideal Customer Profile Advertising 111

Hubspot Sales

SEPTEMBER 12, 2024

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What’s Included in a B2B Customer Profile? Get the Best B2B Leads with a Solid Customer Profile.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

DiscoverOrg Sales

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. The problem?

Intent Data 313

Intent Data Intent Data Lead Rank 313

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Sales and Marketing Management

NOVEMBER 11, 2019

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Programmatic advertising. Programmatic advertising essentially automates the bidding process using analytics data, as opposed to using traditional ad buying methods to purchase ad spots. Video marketing.

Cost per Acquisition 176

Cost per Acquisition Advertising Advertising Google Analytics 176