Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. Never assume you’re reaching your audience by simply having a podcast or by promoting your podcast on social channels.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

BuzzBoard

APRIL 18, 2024

Whether you’re a seasoned agency or a startup, allocating a dedicated budget for local paid advertising and distributing it appropriately among various digital platforms, like Google Ads, Bing Ads, or social media channels, is crucial for attaining desired results.

Advertising 52

Advertising Advertising Strategy ROI 52

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Return on investment.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Smooth Sale

APRIL 8, 2024

Promote your attendance. Leverage various marketing channels — including social media, email newsletters, your website, direct mail, and postcard mailings — to generate excitement and drive traffic to your booth. You can also tease special promotions, giveaways, or exclusive previews to entice attendees to visit.

Trade Show 91

Trade Show Maximizer Direct Mail Networking 91

BuzzBoard

MARCH 6, 2024

Your marketing strategies should not only be affordable but also align with your overarching business goals, ensuring the return on investment (ROI) justifies the initial outlay. This involves pinpointing the tactics best suited to your business from the vast array of available marketing channels.

Small Business 52

Small Business Small Business ROI Customer 52

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. One primary advantage of digital marketing is lead generation.

Small Business 52

Small Business Small Business ROI Case Study 52

Vendor Neutral

NOVEMBER 1, 2023

But not so fast; how do you deliver customer relevant content at scale and across your direct and indirect sales channels without the risk of non-compliant or off-brand content? Example use cases: achieving success in product launches, expanding sales channels, and entering new markets.

Scale 52

Scale Marketing Health Care Analytics 52

BuzzBoard

JUNE 18, 2024

Defining the Key Factors to Calculate and Understand the Return on Investment When Choosing a Marketing Agency Understanding the Return on Investment (ROI) when choosing a marketing agency is critical for making data-driven decisions. Let’s delve into the key factors that help in deciphering your ROI.

ROI 52

ROI Cost per Acquisition Small Business Small Business 52

BuzzBoard

SEPTEMBER 23, 2024

Finally, the Return on Investment (ROI) metric indicates your campaign’s profitability. ROI is integral in highlighting the efficiency and potency of your agency’s social media strategies. One significant challenge resides in accurately measuring the return on investment (ROI).

Social Media 52

Social Media Media Marketing Case Study 52

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

BuzzBoard

JULY 23, 2024

By involving local influencers in your digital marketing tactics, you’re not merely promoting a brand, you’re telling a story that resonates with a particular community, enhancing the outreach’s effectiveness. Maintaining a focus on establishing long-term relationships over one-off promotional deals is crucial.

Influencer 52

Influencer Company Marketing Commence 52

BuzzBoard

MARCH 19, 2024

Understanding customer lifetime value, another cornerstone of ROI calculations, shows how valuable a customer is to your business over time. This knowledge helps allocate resources more efficiently, favoring marketing channels that attract high-value customers. Let’s transform data into insight and insight into action.

Small Business 52

Small Business Small Business ROI Lead Rank 52

DiscoverOrg Sales

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. From assessing which channels perform the best, to evaluating existing tracking capabilities or implementing new attribution solutions, establishing key milestones ensures you are continuously providing value for your business. First days can be stressful.

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

BuzzBoard

JULY 26, 2024

Based on the search terminologies used by potential customers, these ads can promote products or services directly to individuals actively seeking what a company offers, making it highly effective. Furthermore, search ads offer an economical option amid the gamut of advertising channels.

Campaigns 52

Campaigns Company Lead Rank Lead Scoring 52

SendBuzz

MAY 13, 2023

Email marketing enables audience segmentation, personalized and targeted messages, and campaign tracking and analysis for improvement and return on investment. Email campaigns can also be watched and evaluated for optimization and return on investment, enabling companies to improve their messaging and targeting for greater efficacy.

Social Media 52

Social Media Media Email Marketing Campaigns 52

BuzzBoard

SEPTEMBER 25, 2024

Effectively managed paid search, display ads, or other forms of paid promotion can significantly enhance the visibility of mid-sized businesses. However, these are often deployed without a streamlined strategy or proper monitoring, leading to lavish spending with little return on investment.

Paid Content 52

Paid Content Company Advertising Advertising 52

BuzzBoard

JANUARY 5, 2024

Whether it’s personalized promotions, customized offers, or individualized recommendations, hyper-personalization in text messages creates a direct and intimate connection with the audience. This could involve tailored promotions, personalized product recommendations, and content that evolves based on user interactions.

Scale 52

Scale Segment Promotion How To 52

BuzzBoard

SEPTEMBER 13, 2024

Dedicating resources to professional development is a direct investment in your agency’s success. This approach promotes efficiency and transparency, which are key in forging enduring client relationships. Customizing services to accommodate small businesses can establish new revenue channels while facilitating their prosperity.

Company 52

Company Marketing Scale Social Media 52

Highspot

FEBRUARY 1, 2024

Implementation Excellence – Naturally, you want to succeed right out of the gate with an easy, seamless implementation process that gives you the foundation to rapidly achieve a return on investment through airtight governance, breadth and depth of feature use, and high seller adoption.

Scale 64

Scale Customer Decision Maker Government 64

Pipeliner

MAY 10, 2023

Chatbot technology provides a new avenue for customer interactions while collecting valuable insights into users’ questions, concerns, and preferences, allowing marketers to refine promotional strategies accordingly. This boosts overall business efficiency and ensures a favorable return on investment.

Scale 52

Scale Marketing Consumer Analysis 52

BuzzBoard

APRIL 18, 2024

Importantly, audience segmentation makes paid advertising efforts more efficient. By accurately targeting ads, businesses can reduce waste on underperforming ads and increase return on investment—a crucial consideration for small and local businesses seeking growth on a budget.

Paid Content 52

Paid Content Segment Advertising Advertising 52

Act!

DECEMBER 19, 2023

That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Besides building credibility and trust, word-of-mouth referrals offer a high return on investment (ROI). That’s what makes referral networks a marketing goldmine. A CRM platform like Act!

Referrals 52

Referrals Networking Ideal Customer Profile Sales Qualified Lead 52

Highspot

JANUARY 28, 2024

Distribution The distribution of your content across the proper channels is vital to reaching your intended audience. Marketing and communication teams: Involved in distributing content through the appropriate channels and ensuring it reaches the target audience.

Government 52

Government Top of Funnel Guidelines Lead Rank 52

BuzzBoard

FEBRUARY 8, 2024

It serves as a two-way communication channel, providing businesses with a method to reach their audience and valuable insight into their customer base. A well-executed social media strategy empowers a business to answer customer inquiries, share promotions and spotlight new products or services.

Social Media 52

Social Media Media Twitter Facebook 52

BuzzBoard

JUNE 6, 2024

Data-driven campaigns not only provide a needed edge but also promote a client-specific approach that can significantly boost ROI. Remember, customization is not just about personalizing the message but also tailoring the delivery channel, timing, and content based on the customer’s journey and activity.

Campaigns 52

Campaigns Ideal Customer Profile Customer Marketing 52

SocialSellinator

AUGUST 10, 2023

Leveraging modern digital strategies is essential for several reasons: Audience Reach : Digital agency partnerships can introduce brands to new audiences on various channels, from social media to SEO, exponentially expanding a brand's reach. Apps became the new frontier, and location-based marketing strategies started gaining traction.

Paid Content 97

Paid Content Webinar Metrics Strategy Marketing 97

BuzzBoard

JUNE 10, 2024

Promoting the understanding of a digital marketing agency’s role in boosting their online presence and enhancing the customer base is crucial. By narrowing your digital marketing efforts to help these businesses thrive, you can contribute to local economic stability and witness a marked increase in your return on investment (ROI).

Marketing 52

Marketing Small Business Small Business Social Media 52

BuzzBoard

JUNE 6, 2024

A study by Instapage, a top landing page platform, found that personalized, data-driven campaigns had a 329% higher engagement rate than generic promotions. Consequently, small businesses can channel their resources into initiatives that provide a positive ROI.

Strategy 52

Strategy Marketing Small Business Small Business 52

SocialSellinator

JULY 14, 2023

Social media advertising provides highly targeted options for reaching specific demographics and engaging directly with customers. Utilizing user-generated content and analytics enables small businesses to optimize their efforts for maximum return on investment (ROI).

Outsourcing Services 88

Outsourcing Services Social Media Small Business Small Business 88

Appbuddy

JUNE 2, 2021

There are a number of good news stories: Most popular marketing channel. Email remains the preferred marketing channel ( 72% of respondents), and this aligns strongly with consumer feedback ( 92% ). Not just offers and promotions. These trends reinforce the popularity of the channel described above.

Webinar Metrics 52

Webinar Metrics Everest Trends Email Marketing 52

BuzzBoard

JUNE 1, 2024

AI, on the other hand, offers new channels for data gathering and processing, providing agencies with in-depth information to facilitate focused marketing campaigns. This involves generating compelling content strategically optimized for each social media channel to attract potential clients.

Trends 52

Trends Marketing Social Media Case Study 52

Nutshell

SEPTEMBER 30, 2020

An article in a publication that is designed to promote a product or service, but is presented in the style of original editorial content. The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. Return on investment. Evangelist.

Paid Content 98

Paid Content Marketing Lead Scoring Lead Rank 98

Pipeliner

NOVEMBER 22, 2021

Education marketing is a sort of marketing that promotes and assists institutions and individuals in utilizing important educational content. The goal of education marketing is to use a variety of marketing tactics to promote valuable educational content. Why Is Education Marketing Necessary in the Education Sector?

Paid Content 52

Paid Content Strategy Marketing Social Media 52

KO Advantage Group

DECEMBER 2, 2021

There are now more people than ever contributing, or just “listening in” to plenty of online forums, communities, Reddit channels, and Slack groups. This group gained notoriety with the promotion of Gamestop shares (GME) and AMC. People who are maximizing this opportunity will find themselves a part of 10 or more channels.

Trade Show 62

Trade Show B2B Hiring Social Selling 62

BuzzBoard

APRIL 10, 2024

Email workflows tailored to the customer’s journey take email interactions beyond mere advertising. As the backbone of effective email drip campaigns, these workflows can promote customer loyalty through continual, personalized communication. Vote Up +0 Vote Down -0 You already voted!

Lead Nurturing 52

Lead Nurturing Top of Funnel Leads Marketing Qualified Lead 52

SMEI

JANUARY 12, 2022

Changed channel mix More and more information is being consulted online, so people are continuing to spend more time in front of their computer (think connected TVs, Tik Tok, all social media networks, etc.) Less competition equals a better return on investment. Companies also need to look at their competitors.

Marketing 62

Marketing Apparel Consumer Social Media 62