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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Sales Hacker

OCTOBER 1, 2024

The importance of building a strong post-sales function early on. Balancing product-led growth with an enterprise sales motion. Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 7:40) The transition from purely product-led growth to supporting an enterprise sales motion. (11:52)

Acxiom

Acxiom Jigsaw Customer Enterprise

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

MARCH 22, 2012

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. As the customer, you are going to meet with multiple vendors, watch their presentations, and read their marketing collateral. Did I listen to my sales intuition?

Analysis

Analysis Acxiom Face-to-face Revelation

GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

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