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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Sales Hacker

OCTOBER 1, 2024

Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14) 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14) The qualities that make an effective modern CRO. Why HG Insights?

Acxiom

Acxiom Jigsaw Customer Enterprise

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

MARCH 22, 2012

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. As the customer, you are going to meet with multiple vendors, watch their presentations, and read their marketing collateral. Click here to learn more about Win-Loss Analysis.

Analysis

Analysis Acxiom Face-to-face Revelation

GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

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