GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe
Sales Hacker
OCTOBER 1, 2024
Balancing product-led growth with an enterprise sales motion. Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 7:40) The transition from purely product-led growth to supporting an enterprise sales motion. (11:52) 16:31) Operationalizing the transition from self-service to enterprise. (23:55)
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