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Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal.   Losing is always hard.   For a moment, let’s put ourselves in the position of the customer. Given that, how will you behave with each vendor?

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