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Discussed in this Episode: Allison’s non-traditional journey from customer success to CRO. Leveraging customer stories as a powerful growth lever. Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 11:52) The risk of neglecting your core customers during growth. (16:31)
I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. Did I take the customer’s word at face value? For a moment, let’s put ourselves in the position of the customer. Click here to learn more about Win-Loss Analysis.
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