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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Sales Hacker

OCTOBER 1, 2024

The importance of building a strong post-sales function early on. Balancing product-led growth with an enterprise sales motion. Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 7:40) The transition from purely product-led growth to supporting an enterprise sales motion. (11:52)

Acxiom

Acxiom Jigsaw Customer Enterprise

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

MARCH 22, 2012

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. It’s in casual hallway conversations or internal e-mails that selection team members share opinions that influence vendor’s futures. Did I listen to my sales intuition?

Analysis

Analysis Acxiom Face-to-face Revelation

GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

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