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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Sales Hacker

Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14) 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14) The qualities that make an effective modern CRO.

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Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. To accomplish these studies I have interviewed hundreds of C-level executives and countless mid-level managers and lower-level personnel. Click here to learn more about Win-Loss Analysis.

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