ActiveConversion Lead Nurturing Prospecting 
SBI
OCTOBER 17, 2011
Recently, ActiveConversion announced additional features and interface enhancements to its marketing automation solution. We’ve been following ActiveConversion for several years and have always considered it to be a solid product. ActiveConversion offers a great balance of affordability, functionality, and ease-of-use.
Pointclear
OCTOBER 13, 2015
Lead nurturing and initial qualification calls to prospects may lie with marketing automation or inside sales qualification specialists (unless it is outsourced). But the actual, final management of the prospect is square in the lap of the individual salesperson. With marketing automation it is a growing part of the job.
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