Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. Data supports the initial list building for the accounts you want to include in your ABM campaigns.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

OCTOBER 31, 2024

It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says. That means personalization has become critical for effective sales outreach — and AI used properly, with the right data to back it up, plays a pivotal role. “It

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

MARCH 26, 2025

Reps unwittingly work leads that fall under a colleagues existing account. Marketing teams pour budget into new accounts that arent really new. When a rep pours energy into an account only to learn it actually belonged to someone else, frustration soars. Its hard to stomach, but scenarios like this play out every single day.

Data 130

Data Revenue Scale Territories 130

SBI Growth

JANUARY 7, 2021

One of the primary ways they’re doing this is by doubling down on Account Based Marketing, targeting and delivering customized programs to the accounts. CMOs are shifting their investment mix to meet the needs of an increasingly digital buying environment.

Account Based Marketing 215

Account Based Marketing Scale Account Meeting 215

Sales Hacker

JANUARY 21, 2025

Superhuman works with your existing Gmail or Outlook accounts. It’s probably people would rattle off, you know, Adobe, DocuSign, So that’s super Rob Giglio: Thanks Scott Barker: That you’ve been instrumental in scaling them. In terms of scope and scale, uh, there wasn’t that many people. Thanks, man.

Scale 104

Scale Hubspot Strategy Loyalty 104

Grant Cardone

JANUARY 24, 2025

And heres what we discovered When it comes to scaling – there are 7 breakpoints that business owners hit on the way to $125 million and beyond. That means trusting them to scale your business – without them losing your vision and culture. In 3 days, well help you get set up for scale – to whatever level you dream of.

Scale 62

Scale Real Estate Face-to-face System 62

Zoominfo

OCTOBER 24, 2024

Account executives and account managers get AI-guided suggestions about their next best step across every channel, allowing sellers to intelligently query their sales data for tailored recommendations such as pre-meeting briefs, recent compelling buying signals, key job changes, financing events, and more.

Software 211

Software Software Tools Hubspot 211

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Has the org scaled? And so the ramp was just bananas.

Scale 101

Scale Paid Content Twitter Engineering 101

Sales 2.0

OCTOBER 21, 2024

This new technology allows us to create content at a huge scale. Think of people that can help you in the long run vs. just help you land a particular account today. The most important metric, actual responses and people wanting to talk to you, is now super low for most cold emails. Today we are in the age of generative AI.

Scale 195

Scale Social Media Outbound Referrals 195

Sales Hacker Training

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. R e ps fill out the one-on-one doc, not the manager.

Sales Leadership 119

Sales Leadership Lead Rank Scale Marketing Qualified Lead 119

Alice Heiman

NOVEMBER 5, 2024

11:54] Importance of a Structured Sales Framework The critical role of a formal sales framework and accountability in scaling and managing sales efforts effectively. [12:40] 12:40] Strategic Partnership and Lead Generation Jay emphasizes the importance of strategic partnerships and localized lead generation in scaling the business. [14:24]

Scale 62

Scale Software Software Networking 62

Zoominfo

APRIL 14, 2025

Our latest upgrades to Copilot reflect both the velocity of our AI investments and the scale of whats possible when intelligence and automation work together. By pulling in historical engagement, CRM data, and key account insights, Copilot crafts smarter, more relevant messages for every stage of the sales cycle.

Decision Maker 130

Decision Maker Scale Sales Qualified Lead Hubspot 130

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. One of the biggest challenges organizations continue to face with ABM is not having the right, easily accessible data at their disposal to scale ABM campaigns.

Account Based Marketing 246

Account Based Marketing Account Intent Data Data 246

PandaDoc

MAY 2, 2025

Then things start to scale. As your team scales, those little inconsistencies add up fast. Create collaboration spaces that keep deals moving As your team scales, deals get more complex. Conclusion: Your playbook doesnt just need to scale it needs to evolve Growing your sales team is a sign of success. Then a few more.

Scale 52

Scale Proposal Case Study How To 52

Zoominfo

FEBRUARY 11, 2025

AIs ability to fuel massive scale is applied to good data and bad data equally, magnifying the negative impacts of inaccurate data at an unprecedented scale. Instead of relying on reps to input job changes, buying signals, or account updates, these insights are surfaced in real time without disrupting the sales workflow.

Strategy 147

Strategy Scale Marketing CRM 147

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. 20% ICP target accounts and qualified accounts/contacts from emerging segments.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JANUARY 29, 2025

GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. The Data Problem: Why Traditional GTM Strategies Are Failing Data is at the heart of every GTM strategy.

B2B 130

B2B Intent Signal Scale Marketing 130

No More Cold Calling

JANUARY 31, 2025

Myth #2: Referral selling cant be scaled. Staying Accountable: Regularly review referral metrics to ensure follow-through and sustained focus. Marketing, customer success, and account management teams often have insights or connections that can generate valuable leads.

Referrals 156

Referrals Scale GoldMine Pipeline 156

Zoominfo

APRIL 17, 2025

These are the companies driving enterprise buying decisions across industries, and with the ZI 5000, go-to-market teams get unparalleled visibility to pre-modeled, high-resolution intelligence on the accounts that matter most. Its your front-row seat to the data that powers go-to-market success at scale. What Is the ZI 5000?

Ideal Customer Profile 130

Ideal Customer Profile Company Scale Enterprise 130

Act!

APRIL 9, 2025

In this article, well discuss the ins and outs of how to scale a small business for long-term growth and success. How to scale a business: 4 practical strategies If youve been planning to take your SMB to the next level , youre already familiar with the basics. Scale your small business with Act! can help scale your business.

Scale 52

Scale Lead Rank Lead Scoring Strategy 52

Sales Hacker Training

APRIL 1, 2025

We’ll help you scale, you help us scale. clarity, empowerment, and accountability can drive very good things.[00:01:00] It’s really where I learned the idea that clarity, empowerment, and accountability can drive very good things. We’ll help you scale, you help us scale. Um, and I think.

Scale 71

Scale Microsoft Enterprise Enterprise 71

Zoominfo

APRIL 17, 2025

Powered by the industrys most robust and reliable B2B data engine, ZoomInfo helps leading companies outperform competitors and scale smarter. Sellers and managers can tap into automated workflows, sequenced email campaigns, and conversation intelligence to increase visibility into their highest-potential accounts and improve productivity.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

SEPTEMBER 24, 2024

When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intent data, or account-fit scores. Deploying AI at scale, however, requires AI-ready data.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Sales Hacker

DECEMBER 10, 2024

Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. As the company scaled, Martin recognized the importance of coaching and actively managing the sales team. He also realized the importance of fluidity and iteration.

Scale 109

Scale Hiring Insurance Insurance 109

Zoominfo

MARCH 13, 2025

ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. Intent data to prioritize high-value accounts and improve lead scoring. 15 hours saved by leveraging automation and scaling their first campaign.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales Hacker

FEBRUARY 7, 2025

The focus shifts from experimentation to execution, as companies must scale operations to meet increasing demand. Scaling Operations: As the customer base grows, the company refines its pricing strategy to optimize customer acquisition costs and lifetime value. Tiered pricing models emerge to address these differences.

Company 111

Company Scale Retention Margin 111

Zoominfo

FEBRUARY 20, 2025

By using real-time data and signals, sales teams are identifying high-potential accounts they would have otherwise missed. Marketing Teams: Precision Targeting That Delivers Marketing has always been a blend of art and science, but data is tipping the scales toward science. Thats not just more prospects its the right prospects.

Report 130

Report Account Based Marketing Sales Qualified Lead Customer 130

Zoominfo

DECEMBER 11, 2024

When youre managing dozens (or even hundreds) of campaigns at the same time for years on end its practically impossible to know which buyer intent signals actually lead to conversions at that kind of scale. Account Reached Signal Sales and marketing alignment has always been hard to achieve and maintain.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

DECEMBER 20, 2024

ZoomInfo Copilot , the companys AI-fueled GTM intelligence solution, extends and amplifies the power of the platform by surfacing actionable insights and rich research on top prospects and contacts, and creating messaging that aligns with an accounts top priorities and most pressing needs.

Scale 130

Scale SalesForce Analytics Hubspot 130

Steven Rosen

FEBRUARY 27, 2022

Regardless of which one it is, I would suggest that you take a moment to rate both your strategy and your execution on a scale of 1-10, with ten being excellent. Step 3: Accountability. You don’t want to micromanage your people, yet you want to ensure they are accountable for doing what they have agreed to do.

Strategy 408

Strategy Scale Objections Maximizer 408

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Maintain accountability loops Automation can lead to complacency if not paired with accountability. More for your eyeballs How to build your GTM strategy from scratch.

Outsourcing Services 113

Outsourcing Services Scale Cold Calling Hiring 113

Sales Hacker

APRIL 4, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth.

System 106

System Scale Outsourcing Services Lead Rank 106

Zoominfo

NOVEMBER 17, 2020

Most employees get accounts for email, calendar, messaging app, video app, and HR portals. Plus Docusign accounts for all the signatures needed. This helps us better understand how companies adopt technology as they scale. As companies scale, the number of tools they add reveals a need to take on new initiatives and expand.

Scale 246

Scale Google Analytics Hiring Software 246

Zoominfo

SEPTEMBER 2, 2021

By combining Chorus’ features with ZoomInfo’s best-in-class data and automated workflows, conversation intelligence can scale companywide and add rocket fuel to go-to-market strategies. Customers now can conveniently view this critical account relationship information directly in the ZoomInfo platform.

Data 52

Data Scale SalesForce Forecasting 52

Zoominfo

AUGUST 6, 2024

With a database of 22 million accounts, 100 million+ contacts, and 300 million unique technology install data points, SalesIntel helps more than 800 customers identify ideal prospects with precision.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales Hacker

JANUARY 21, 2025

Superhuman works with your existing Gmail or Outlook accounts. The post GTM 130: Scaling to Billions: How DocuSign, HubSpot & Canva Built Winning GTM Strategies with Rob Giglio, Canvas CCO appeared first on GTMnow. I dont know how I didnt start on Superhuman sooner. Visit gtmnow.com for more episodes and other interesting content.

Scale 52

Scale Hubspot Strategy B2C 52