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Sales Tech Game Changers: How to Drive Effective Relationship Management

SBI

This week I interview Lyamen Savy , VP of Marketing at PipelineDeals. Lyamen: PipelineDeals was founded in 2006 with the mission to give any business the power to build game-changing relationships. PipelineDeals was created with the salesperson in mind, how they function, what they need, and what will help them to succeed.

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Solving the CRM Problem

Understanding the Sales Force

Management doesn't hold salespeople accountable for using/maintaining CRM. CRM is focused on data and accounts rather than opportunities. Hold salespeople accountable for providing real-time updates. Salespeople won't use the existing CRM. CRM doesn't provide management with an accurate forecast. CRM is too slow to respond.

CRM 216
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Guest Post: BOST Benefits Wins with PipelineDeals

Jonathan Farrington

PipelineDeals has changed the way we manage our business and helped us pay attention to relevant data. Since we started using PipelineDeals in January 2011, our sales volume has increased by 35% and we’ve been able to expand into six additional states.” They were the ones we could customize. It fit with us.