GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe
Sales Hacker
OCTOBER 1, 2024
Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14) 35:25) Beyoncé’s “Sasha Fierce” persona as a leadership tool. (39:16) 45:18) The importance of separating new logo sales from account management. (48:29)
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