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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Sales Hacker

Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14) 45:18) The importance of separating new logo sales from account management. (48:29) 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14)

Acxiom 94
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Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. As the customer, you are going to meet with multiple vendors, watch their presentations, and read their marketing collateral. Did I have an internal Coach within the account?

Analysis 146