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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

Sales Hacker

Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14) 45:18) The importance of separating new logo sales from account management. (48:29) 23:55) Lessons learned from LiveRamp’s acquisition by Acxiom. (28:14)

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Why Did I Lose the Sale? 6 Win-Loss Analysis Questions

HeavyHitter Sales

I’ve had the privilege of conducting “Win/Loss/No Decision Sales Cycle Analysis Studies” for leading companies including IBM, EMC, ATT, Acxiom, and PayPal. Did I have an internal Coach within the account? From this base of intuitive knowledge they are able to decide which deals to work and create and execute account strategies.

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