Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Zoominfo

APRIL 17, 2025

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JANUARY 16, 2025

Turning Signals to Action Once youre successfully stacking those signals, consider using advanced GTM AI tools to draw out insights at scale. By identifying these patterns, Guided Intent can then allow marketers to craft new campaigns and target segments that fit the same profile.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. It’s a huge win for ABM too!). Facebook Lookalike Audiences.

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Sales Hacker

NOVEMBER 22, 2019

Account-based marketing isn’t new anymore. ABM allows you to craft efficient solutions to some of the biggest issues plaguing sales today. At Belkin, ABM helps us process a huge volume of data. ABM Is Here to Stay. Outreach tools. It’s time to stop winging it and to start doing it the right way.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Lead Generation Sales Qualified Lead 132

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales and Marketing Management

MAY 28, 2020

This is mainly because these solutions help b2b marketers in analyzing massive datasets to facilitate personalization at scale, discover actionable insights, and boost productivity by streamlining complicated mundane tasks. However, AI tools can only be helpful if you utilize quality and reliable data. ABM isn’t a tactic or a trend.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

MARCH 9, 2021

The MarTech supergraphic and its 8,000+ tools shed light on how difficult it is for any business to stand out from the pack. However, Brinker believes that the vast ecosystem of tools is evidence of customers’ many different needs to solve specific problems. “It’s It’s Not About The Tool, It’s About How You Wield It.

Account Based Marketing 246

Account Based Marketing Hubspot Advertising Advertising 246

DiscoverOrg Sales

MARCH 27, 2017

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? Impact – Do the efforts and ABM programs you’re running impact the sale?

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Segmenting audiences to target your ideal customer while also complying with privacy laws can be a tricky dance. But times have changed.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

DiscoverOrg Sales

JULY 19, 2017

They create accounts without industries or employee counts. With holes puncturing the database, marketers’ abilities to nurture, score, route, target, and segment are significantly impacted – and without accuracy, account-based marketing (ABM) is impossible. The result?

Marketo 174

Marketo Data Tools Account Based Marketing 174

Partners in Excellence

JANUARY 31, 2018

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

Account Based Marketing 77

Account Based Marketing Account Marketing Territories 77

Lead411

OCTOBER 30, 2024

Data-Driven Account-Based Marketing (ABM) An Account-Based Marketing strategy is only as effective as the data that fuels it. By leveraging detailed B2B data, businesses can identify key accounts, understand their needs, and create personalized messaging that resonates.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

MarketJoy

MAY 8, 2025

All this data can be analysed to get leads that have shown to have a higher chance of conversion, and you can prioritize these leads for more segmented and effective outreach. The Importance of Account-Based Marketing (ABM) Account-based marketing (ABM) centers on tracking highly prized accounts for customized marketing activities.

Lead Generation 59

Lead Generation Account Based Marketing Webinar Metrics Lead Scoring 59

The Pipeline

NOVEMBER 10, 2016

This would work great if a large segment of the market had needs they were willing to act on, but the reality is that most potential prospects do not. Forget ABM, focus on the individual and what they want, they will not object to any of that. All this is in your CRM, assuming you are using it the way it should be used.

Objections 296

Objections Prospecting Cold Calling Account Based Marketing 296

DiscoverOrg Sales

MAY 30, 2018

Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. With ABM?”. With inbound?

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

SBI Growth

SEPTEMBER 19, 2019

As the leader of a marketing organization, you are getting pressure from the top to make changes. It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation 189

DiscoverOrg Sales

APRIL 19, 2018

Before you begin looking at which market segments or verticals your sales reps should be focused on, consider why those segments need your solution in the first place. Market shifts like this present new growth segments for your sales team to target. Step 1: Begin with a buyer-centric approach.

Territories 181

Territories Outsourcing Services Ideal Customer Profile Buyer 181

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? This blog is your ticket to mastering the art of using account-based marketing on LinkedIn. What Is LinkedIn Account Based Marketing? Ready to level up?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? This blog is your ticket to mastering the art of using account-based marketing on LinkedIn. What Is LinkedIn Account Based Marketing? Ready to level up?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile LinkedIn Account 52

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Segment Leads for Targeted Outreach Use Behavioral and Technographic Data : Understand each prospect’s tech stack, recent purchases, or engagement history. This ongoing optimization improves conversion rates.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

SBI

JULY 21, 2020

Failing to appreciate the buying experience will likely result in failure, as you may target the right account at the wrong time. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. Don’t be distracted by this.

Account Based Marketing 142

Account Based Marketing Top of Funnel Ideal Customer Profile Scale 142

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools.

B2B 178

B2B Tools Lead Scoring Lead Rank 178

Zoominfo

APRIL 12, 2021

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . Here are three ways you can ensure success for your team.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. What is the three-tiered approach for ABM targeting at scale?

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

Emissary

OCTOBER 19, 2021

For tech companies, marketing to the financial services industry is a specific niche and employing account based marketing tactics give you a strategy for more successful conversion. You’ll find a lot of information out there on marketing in general. What Is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Account Marketing Company 52

Sales Hacker

MAY 6, 2019

He discusses how companies can increase their audience by dipping their toe into the ABM waters and gradually ramp up. The evolution of marketing. How ABM is a team sport. Understanding the ROI of marketing. The Evolution of Marketing [12:01]. ABM Baby Steps [19:58]. How ABM Is a Team Sport [22:11].

Account Based Marketing 83

Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 83

LinkedFusion

AUGUST 27, 2023

Account-based marketing is a marketing tactic that is sales-oriented. Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. What is the three-tiered approach for ABM targeting at scale?

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

DiscoverOrg Sales

FEBRUARY 9, 2017

Filter Charts to View Accounts that Meet a Specific Set of Criteria. AccountView provides the ability to drill into specific segments by clicking on chart bars, wedges, or listed values. A common practice is to select the segments where the most companies reside. Leverage the Full ABM Suite of Tools in DiscoverOrg.

Ideal Customer Profile 120

Ideal Customer Profile Account Based Marketing Demand Generation Targets Segment 120

Zoominfo

MARCH 9, 2021

Segmentation: The key to understanding your target audience is finding out their unique pain points and where they find the necessary information about products or services that might solve them. Account-Based Marketing (ABM): This is when marketing activities are carried out based on trying to win specific accounts.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

SBI

NOVEMBER 16, 2017

Because building, cleaning, and maintaining marketing lists can be a full-time job – marketers struggle to find the resources needed to personalize campaigns and execute ABM at scale. Katie: Data is the fuel for all of your sales and marketing tools.

Ideal Customer Profile 139

Ideal Customer Profile Data Account Based Marketing Lead Scoring 139

LinkedFusion

APRIL 13, 2023

If you are considering adopting a marketing strategy, one marketing strategy worth considering is account-based marketing. If you dont know what that is, account-based marketing, or ABM, is digital marketing that focuses on the customer’s behavior and actions.

Account Based Marketing 52

Account Based Marketing LinkedIn Account Top of Funnel 52

Cincom Smart Selling

APRIL 10, 2025

This strategic discipline ensures that salespeople have the necessary tools, content, processes, and technology to engage buyers effectively and close deals more efficiently. From faster quotes to fewer errors, see how the right tools can turn your sales process into a growth engine. What is Sales Enablement?

Sales Enablement 48

Sales Enablement Top of Funnel Tools Strategy 48

Zoominfo

AUGUST 7, 2018

We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools.

B2B 130

B2B Tools Lead Scoring Lead Rank 130

DiscoverOrg Sales

JULY 5, 2017

Perhaps the hardest decision in a global account campaign is to determine the scope. In our example, Novartis AG, headquartered in Basel, Switzerland, consists of 533 companies, organized into three segments (each major companies in their own right), several divisions, and many global business units.

Account 289

Account Campaigns Engineering Harvest 289

BuzzBoard

NOVEMBER 24, 2023

According to industry forecasts, the deep customer insights and orchestration machinery of account-based marketing or ABM makes this level of sticky partnership possible. will only continue to expand, software service providers will need scalable approaches to drive above-market growth rates.

Account Based Marketing 52

Account Based Marketing Account Ideal Customer Profile Infusion 52