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If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-basedmarketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
These include Mattermark, DiscoverOrg, Dun & Bradstreet and Reachforce. They also use a lot of the same software that their competitors do. Intent and engagement data are the most important aspect of account-basedmarketing. They allow you to prioritize which accounts should be targeted first.
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