The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
It focuses on allowing potential buyers to find you (through marketing, SEO, etc.), Outbound , often referred to as ABM or account-based marketing , is what many consider the traditional approach to developing leads. In general, early-stage companies should only hire salespeople with strong prospecting skills.
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