Zoominfo

MARCH 13, 2025

With a pile of fragmented data and a lack of cohesive marketing insights, Impartner needed a clear way to capitalize on untapped market potential to create more opportunities and optimize its resources effectively. The answer was an improved account scoring method that would ensure sellers were pursuing the right leads.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Sales Hacker

JULY 15, 2021

That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost.

Account Based Marketing 117

Account Based Marketing Top of Funnel ROI Cost Per Click 117

Zoominfo

MAY 5, 2021

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. For example, you may want to segment an audience by job title, company size, industry and location.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MARCH 15, 2022

And if people are clicking on your ad but not converting, the search engine is still getting paid and you’re still getting charged. ZoomInfo MarketingOS Finally, ABM with data you can trust. Search platforms will quote the average bidding price for each ad group, and buyers choose their maximum cost-per-click and spend per day.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. With the tap of a smartphone, access important marketing analytics.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

MAY 5, 2021

When you start drilling down into who your customer really is, the cost-per-click will increase because the likelihood of conversions drastically increases—but so will the efficiency of your marketing spend. ZoomInfo MarketingOS Finally, ABM with data you can trust. In addition to FLoC, Apple’s latest iOS 14.5

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

FEBRUARY 5, 2024

It allows marketers to target any prospect exhibiting key buying signals, and retarget engaged visitors across multiple channels. The cost per conversion means it can only be used in moderation. However, marketers can control expenditure by applying a maximum cost-per-click threshold per keyword.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130