Account Based Marketing Cost Per Click Sales Management 
Sales Hacker
JULY 15, 2021
That’s the tremendous power of account-based marketing (ABM). To successfully execute your ABM strategy, you must watch your costs closely from the first touch to the last. This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost.
Zoominfo
MARCH 15, 2022
And if people are clicking on your ad but not converting, the search engine is still getting paid and you’re still getting charged. ZoomInfo MarketingOS Finally, ABM with data you can trust. For example, you can target sales managers or people who have visited your website in the last 30 days.
Zoominfo
FEBRUARY 5, 2024
It allows marketers to target any prospect exhibiting key buying signals, and retarget engaged visitors across multiple channels. The cost per conversion means it can only be used in moderation. However, marketers can control expenditure by applying a maximum cost-per-click threshold per keyword.
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