Remove Account Based Marketing Remove Cost Per Click Remove Demand Generation
article thumbnail

Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

With a pile of fragmented data and a lack of cohesive marketing insights, Impartner needed a clear way to capitalize on untapped market potential to create more opportunities and optimize its resources effectively. Cost per click decreased by 24%. 12% quarter-over-quarter pipeline growth.

article thumbnail

How to Get the Most Out of Your Search Ad Budget

Zoominfo

. “The more profitable experience for search engines is more people clicking on ads. So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Rank 130