Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Alice Heiman

MARCH 24, 2022

Account-based marketing is one of the hottest growth strategies right now (note: it’s not new, just hot), with companies in all industries looking to create a personalized buying experience for targeted accounts. In our discussion, we talk about account-based marketing from two standpoints.

Account Based Marketing 117

Account Based Marketing Lead Rank Account Marketing Qualified Lead 117

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. Organizations are ditching quantity for quality when it comes to leads and they’re enjoying the real and measurable benefits of ABM. then you’re cheating yourself.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

Pointclear

OCTOBER 1, 2015

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. Here are some practical steps that marketers can take to improve outcomes at each stage of the ABM integration process.

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing is a philosophy, not a product.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Account 100

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. New to ABM?

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Software 130

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. So it’s with great pleasure that I conclude this series on ABM with feedback from SiriusDecisions. Here's the thing: Account-Based Marketing is not really about lead generation at all.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Account Based Marketing 94

Account Based Marketing Ideal Customer Profile Account Strategy 94

DiscoverOrg Sales

DECEMBER 18, 2017

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute. Have you made your 2018 marketing plan yet?

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

FEBRUARY 11, 2021

You not only look sleazy in your email marketing, but the spam filters are sure to pick these up and they’ll never reach their destination. Email marketing may be one of the most successful marketing channels out there, but that doesn’t mean email service providers want you clogging up their servers with it.

Account Based Marketing 264

Account Based Marketing Campaigns Email Marketing Advertising 264

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Sales Hacker

JULY 15, 2021

The prospects soak up everything your marketing team has to say. When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. That’s the tremendous power of account-based marketing (ABM). What is account-based marketing?

Account Based Marketing 114

Account Based Marketing Top of Funnel ROI Cost Per Click 114

DiscoverOrg Sales

MARCH 27, 2017

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Sales Hacker

MARCH 31, 2021

Account-based marketing (ABM) is a wonderful approach with a terrible name. Having worked in sales for more than 20 years – helping our team of SDRs generate over 10,000 appointments per year for B2B tech companies, I owe a lot of our success to ABM programs. The ABM alignment problem. The problem?

Account Based Marketing 114

Account Based Marketing Lead Rank Demand Generation Targets Sales Qualified Lead 114

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.] Tag-team at events.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

SBI Growth

NOVEMBER 10, 2018

Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. Sangram is one of the 21 B2B influencers to watch by the B2B News Network. And many in the audience know Sangram as the founder.

Account Based Marketing 270

Account Based Marketing Maximizer B2B Networking 270

SBI

JULY 21, 2020

Failing to appreciate the buying experience will likely result in failure, as you may target the right account at the wrong time. The problem here is structural, B2B marketers continue to hold onto strategies of the past, around industry segments, and channel-specific domain expertise. Don’t be distracted by this.

Account Based Marketing 142

Account Based Marketing Top of Funnel Ideal Customer Profile Scale 142

SBI

NOVEMBER 30, 2017

For Account Based Sellers (ABS) and Account Based Marketers (ABM) the amount of irrelevant, vacuous content being created by businesses presents a huge opportunity to get noticed. That’s where real-time customer intelligence comes into play within an ABS/ABM strategy.

Account Based Marketing 139

Account Based Marketing Intent Data Customer Intent 139

Sales and Marketing Management

JUNE 4, 2018

Author: Courtney Beasley, Director of Marketing at Walker Sands Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned, companies experience a 25 percent increase in revenue. Develop clear channels of communication.

Closing 191

Closing Marketing Channels Account Based Marketing 191

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. ABM For Targeted Outreach.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

Pipeliner

JUNE 25, 2024

I recently had the pleasure of sitting down with Eric Gruber, CEO of Personal ABM. Our conversation was both enlightening and transformative, focusing on the pivotal role of account-based marketing (ABM) in today’s business landscape. Fosters collaboration across sales, marketing, and customer success teams.

Account Based Marketing 52

Account Based Marketing Account Video Scale 52

Zoominfo

JULY 12, 2022

The best way to get there is an account-based approach to sales and marketing fueled by high-quality data. When you build your sales foundation on account-based marketing (ABM), you’re able to focus your revenue-generating efforts on your highest-value accounts. What is Account-Based Marketing?

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Learn More about Terminus ABM Platform 6.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. What is Conversational Marketing? ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

MAY 21, 2020

When you’re using an account-based strategy. Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. Rich’s reply came that same day.

Examples 264

Examples Account Based Marketing Decision Maker Ideal Customer Profile 264