Remove Account Based Marketing Remove Aprimo Remove Tools
article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

And this frankenstack keeps us so busy that we have become an IT shop instead of our original ABM goal. . Aprimo understands the value of a unified platform that can get them in front of qualified accounts with tailored content before contact is ever made, putting them ahead of the competition. .