Remove Account Based Marketing Remove Aprimo Remove Competition
article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

It truly is the next frontier of competitive advantage in B2B. With limited resources but an interest in separating themselves from the competition, the PGi team knew they needed to do more with less — and aligning sales and marketing efforts was the key. . Fix the data silo problems . READ MORE: What Is RevOps?