Remove 2026 Remove Demographics Remove Direct Response
article thumbnail

These Podcast Topics Draw Audiences

SalesFuel

IAB analysts predict the market will reach $3 billion by 2026. Around 43% of ad spending on podcasts is direct response. Gen Zers remain a coveted demographic, and podcasts can reach them. And thats especially true if they appear on the right podcast topics. How Big is the Podcast Advertising Market? billion in 2024.