These Podcast Topics Draw Audiences
SalesFuel
MARCH 31, 2025
IAB analysts predict the market will reach $3 billion by 2026. Around 43% of ad spending on podcasts is direct response. B2B BuyerSCAN research shows that 35% of business decision-makers regularly listen to podcasts related to their field. And thats especially true if they appear on the right podcast topics.
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