Sales and Marketing Management

DECEMBER 9, 2022

Consistently high spending on marketing technology over the past few years is now a key risk to the budgets and credibility of chief marketing officers. According to Gartner’s 2022 CMO Spend Survey, B2B organizations devote approximately one-quarter of their marketing budget to technology.

Trends 156

Trends Strategy Survey B2B 156

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

Top of Funnel 106

Top of Funnel Marketing Ideal Customer Profile Channels 106

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Wondering how to incorporate AI and automation into your ABM strategy?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Yet revenue growth remains…lumpy.

B2B 98

B2B Top of Funnel Lead Rank Funnel 98

SBI Growth

JULY 13, 2022

In a recent survey SBI conducted of nearly 150 CEOs, we asked how they anticipate commercial spending in 2023 relative to 2022 with a positive shift, negative shift, or no shift. Most revealed that they still plan to increase their commercial budgets in 2023, but with a more conservative approach by spending 50% as much as they did in 2022.

Survey 156

Survey Relationals Positioning Marketing 156

Zoominfo

FEBRUARY 15, 2024

In 2023, ZoomInfo retired 1,500 verified emission credits, significantly reducing the environmental impact of our operations. Ongoing Social Impact ZoomInfo doesn’t just strive to be the world’s leading go-to-market platform and a great place to work — we also seek to maximize the social benefit of our success within our communities.

Report 130

Report Government Policies Groups 130

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Integrates with popular CRM and sales engagement platforms. Higher pricing compared to other sales lead databases.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Emissary

SEPTEMBER 20, 2022

Most technology revenue teams include a sales enablement function, but its mission has been evolving over the last several years. Recently, enablement has flexed to provide better support for sales in the face of the post-pandemic business environment and increasingly demanding technology buyers. Train Early, Often, and in Small Doses.

Sales Enablement 130

Sales Enablement Strategy Hiring Face-to-face 130

Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Allego

FEBRUARY 7, 2023

Sales technology has come a long way in recent years and has become an integral part of most organizations. During that time, however, sales teams have amassed a large number of tools, and that’s created some problems. 4 Sales Technology Trends for 2023 1.

Sales Technology 123

Sales Technology Trends Hiring Webinar Metrics 123

Sales Hacker

MARCH 31, 2023

Note: The available generative AI tools for sales are evolving insanely quickly. Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users.

Face-to-face 91

Face-to-face Facebook Trends Tools 91

Tenbound

FEBRUARY 1, 2023

Tenbound, your source for intelligence and insights to grow your Pipeline & Revenue, today announced their virtual Pipeline & Revenue Conference series scheduled for 2023. Attendees of each event gain the skills and assurance to.

Conference 111

Conference Pipeline Revenue Marketing 111

Allego

DECEMBER 22, 2022

Sales managers and sales enablement folks face a similar challenge. Sales teams start out on what they think is a true path, and then the economy changes course, sales reps leave, or new technology comes along. Sales leaders and sales enablement managers must then rethink their strategies.

Sales Enablement 117

Sales Enablement Vendor Collateral Report 117

Tenbound

DECEMBER 13, 2023

Tenbound, GTM Research & Advisory, announced the winners of this year’s BEAST Awards for excellence in Sales Technology, at The Tenbound Sales Tech Conference 2023! It includes several categories within the Tenbound Sales Tech Market Map, with the highest number of unique votes winning in each category.

Conference 65

Conference Sales Technology CRM Sales Enablement 65

SBI Growth

NOVEMBER 14, 2023

Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023.

Customer 177

Customer Strategy Marketing Sales Cycle 177

The Center for Sales Strategy

NOVEMBER 17, 2022

With less than six weeks until 2023, let’s dive into a few things to check off or add to your list. This is the glorious time of year when most leaders are engulfed in budgets, planning, meetings, and deadlines.

Meeting 118

Meeting Leads Marketing Qualified Lead Marketing 118

Lead411

JULY 7, 2023

Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2023 In today’s fast-paced business landscape, data has become the currency of success. It allows them to explore new markets, identify emerging trends, and find potential customers or partners in untapped territories.

B2B 98

B2B Sales Qualified Lead Data Lead Rank 98

Nutshell

DECEMBER 20, 2023

As we wrap up 2023, take a look back at all the new features we’ve added this year: Pinned Notes 2023 started off with an update to your People, Company, and Lead timelines. Identify which channels and sources provide all your leads and reveal how they stack up – then tailor your marketing strategy to get ahead.

CRM 71

CRM Enterprise Enterprise Report 71

Hubspot Sales

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. Why do sales teams experience high turnover? In short, yes.

Churn 121

Churn Hiring Survey Compensation 121

Showpad

APRIL 10, 2023

Market conditions in today’s global landscape are constantly changing and difficult to predict. So how can sales leaders drive growth in today’s landscape? With support from sales enablement. Sales talent management. Sales asset management. Sales communications and rep advocacy. Sales methodology.

Sales Enablement 91

Sales Enablement Trends Ideal Customer Profile Webinar Metrics 91

Smooth Sale

JUNE 22, 2023

Photo by TheDigitalArtist via Pixabay Attract the Right Job Or Clientele: Unique Investment Opportunities To Consider In 2023 Investing your money is an excellent way to have your money work for you and earn more than just sitting in the bank. Thoroughly researching natural gas marketing is a wise move. Solar energy. Hydro energy.

Opportunity 78

Opportunity Energy Real Estate Hiring 78

BuzzBoard

JANUARY 3, 2024

2023 was the year that saw human ingenuity intertwine with artificial intelligence anew, reshaping our world at a pace never witnessed before. As an integral part of the AI ecosystem, it feels fitting to reflect on the transformative journey that was 2023 through the lens of AI advancements.

Commence 85

Commence Data Territories Webinar Metrics 85

Hubspot Sales

JANUARY 17, 2023

If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. What is tech sales? Table of Contents.

How To 117

How To Sales Qualified Lead Networking Software 117

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Nutshell

DECEMBER 20, 2023

As we wrap up 2023, take a look back at all the new features we’ve added this year: Pinned Notes 2023 started off with an update to your People, Company, and Lead timelines. Identify which channels and sources provide all your leads and reveal how they stack up – then tailor your marketing strategy to get ahead.

CRM 62

CRM Enterprise Enterprise Report 62

Allego

DECEMBER 28, 2022

But 2023 looks to be the year when things get back to normal. Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. Top Sales Enablement Conferences for 2023.

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Emissary

OCTOBER 27, 2022

As the year draws to a close, marketers must split their focus between trying to influence Q4 results and preparing to get out of the gates quickly in 2023. Ensure effective account-based marketing. The post 2023 Strategy and Budget Tips for Enterprise Marketing appeared first on Emissary. Download the Guide.

Enterprise 52

Enterprise Enterprise Account Based Marketing Strategy 52

Emissary

SEPTEMBER 7, 2022

Check out the account based marketing infographic below to get started with your 2023 ABM strategy or improve your current program. As a result, technology organizations have overwhelmingly turned to account based marketing (ABM) as part of their go-to-market strategy. Customizing sales assets and outreach.

Account Based Marketing 52

Account Based Marketing Account Marketing Ideal Customer Profile 52

Lead411

SEPTEMBER 28, 2023

9 Growth Hack Tips to Stay Out of the Spam Box in 2023 Sending cold outbound emails can be a tricky endeavor, with the dreaded spam box often standing in the way of your message’s success. This could include sharing valuable content or industry insights before diving into your sales pitch.

Outbound 98

Outbound Lead Rank Lead Scoring Buyer Intent 98

SBI Growth

FEBRUARY 1, 2023

Sales productivity is always a concern for CEOs and their go-to-market leadership teams. There's pressure mounting due to buyer uncertainty in a sideways market, a renewed focus on earnings versus growth, and owners and shareholders hungry for good news.

Remedy 156

Remedy Sales Talent Face-to-face Buyer 156

Allego

JANUARY 6, 2023

2023—It’s a new year with new sales goals and expectations. How can your sales team do more with fewer resources? How do you ensure your sellers use the content that marketing creates? Do your sales reps have the skills to sell in virtual or hybrid settings? Top 5 Sales Enablement Webinars.

Webinar Metrics 62

Webinar Metrics Sales Enablement Buyer Coaching 62

Gong.io

FEBRUARY 23, 2023

We analyze sales conversations and deals using the Gong Reality Platform’s proprietary AI, then share the results to help you win more deals. In fact, Gartner finds nearly 3 out of 4 buyers say they would prefer to make a purchase without ever engaging with a sales rep. Subscribe here to read upcoming research. Understandably so.

Data 121

Data Closing Buyer Call-back 121

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. To stay ahead of the curve, sales leaders must adapt or fall behind. This article explores the 2023 sales landscape and how sales leaders can position their teams for greater success.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

SBI Growth

NOVEMBER 2, 2023

If there’s one market trend that’s been stressed repeatedly in more recent SBI research findings, it’s that many CEOs have been noticing a dip in commercial productivity, with sales cycles getting gradually longer. This poses a difficult challenge to CEOs: How do we do more with less?

Sales Cycle 177

Sales Cycle Trends Research Sales 177

SalesFuel

NOVEMBER 18, 2024

The past few years have been hard on sales with consumers increasingly worried about recession. Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. One of the easiest ways to spot value is marketing promotions. Marketing information (e.g.,

Promotion 59

Promotion Marketing Retail Margin 59