Sales and Marketing Management

DECEMBER 9, 2022

Consistently high spending on marketing technology over the past few years is now a key risk to the budgets and credibility of chief marketing officers. According to Gartner’s 2022 CMO Spend Survey, B2B organizations devote approximately one-quarter of their marketing budget to technology.

Trends 156

Trends Strategy Survey B2B 156

Zoominfo

JANUARY 6, 2021

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams. Future Trends in CRM.

Trends 246

Trends CRM Top of Funnel Marketing 246

SBI Growth

FEBRUARY 8, 2024

A survey from SBI in Q3 2023 shows that commercial leaders are feeling the effects, with a staggering 69% of CEOs seeing lower seller productivity. For sales leaders seeking to escalate growth projections in 2024, it’s time to rethink how sales enablement should be done.

Survey 317

Survey How To Sales Enablement Buyer 317

SBI Growth

JULY 13, 2022

In a recent survey SBI conducted of nearly 150 CEOs, we asked how they anticipate commercial spending in 2023 relative to 2022 with a positive shift, negative shift, or no shift. Most revealed that they still plan to increase their commercial budgets in 2023, but with a more conservative approach by spending 50% as much as they did in 2022.

Survey 156

Survey Relationals Positioning Marketing 156

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

Top of Funnel 111

Top of Funnel Marketing Ideal Customer Profile Channels 111

Steven Rosen

JANUARY 16, 2023

10 Characteristics of Bold Sales Leaders. Sales leaders have had to adapt to virtual selling, work from home, supply chain issues, passing on price increases and sales rep turnover. In 2023 there is a strong possibility that you will be dealing with cost-cutting and lower demand due to recessionary pressures.

Leads 317

Leads Marketing Qualified Lead Face-to-face Sales Leadership 317

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Wondering how to incorporate AI and automation into your ABM strategy?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Allego

FEBRUARY 7, 2023

Sales technology has come a long way in recent years and has become an integral part of most organizations. During that time, however, sales teams have amassed a large number of tools, and that’s created some problems. 4 Sales Technology Trends for 2023 1.

Sales Technology 123

Sales Technology Trends Hiring Webinar Metrics 123

Hubspot Sales

JANUARY 17, 2023

If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. What is tech sales? Table of Contents.

How To 135

How To Sales Qualified Lead Networking Software 135

Zoominfo

FEBRUARY 15, 2024

In 2023, ZoomInfo retired 1,500 verified emission credits, significantly reducing the environmental impact of our operations. Ongoing Social Impact ZoomInfo doesn’t just strive to be the world’s leading go-to-market platform and a great place to work — we also seek to maximize the social benefit of our success within our communities.

Report 130

Report Government Policies Groups 130

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. This bombardment of stimuli has changed the way we communicate and market content both online and off. So why is marketing it so hard? Yet revenue growth remains…lumpy.

B2B 98

B2B Top of Funnel Lead Rank Funnel 98

Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Allego

DECEMBER 22, 2022

Sales managers and sales enablement folks face a similar challenge. Sales teams start out on what they think is a true path, and then the economy changes course, sales reps leave, or new technology comes along. Sales leaders and sales enablement managers must then rethink their strategies.

Sales Enablement 117

Sales Enablement Vendor Collateral Report 117

SBI Growth

NOVEMBER 14, 2023

Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023.

Customer 177

Customer Strategy Marketing Sales Cycle 177

The Center for Sales Strategy

NOVEMBER 17, 2022

With less than six weeks until 2023, let’s dive into a few things to check off or add to your list. This is the glorious time of year when most leaders are engulfed in budgets, planning, meetings, and deadlines.

Meeting 118

Meeting Leads Marketing Qualified Lead Marketing 118

Tenbound

FEBRUARY 1, 2023

Tenbound, your source for intelligence and insights to grow your Pipeline & Revenue, today announced their virtual Pipeline & Revenue Conference series scheduled for 2023. Attendees of each event gain the skills and assurance to.

Conference 111

Conference Pipeline Revenue Marketing 111

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Integrates with popular CRM and sales engagement platforms. Higher pricing compared to other sales lead databases.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

SBI Growth

FEBRUARY 1, 2023

Sales productivity is always a concern for CEOs and their go-to-market leadership teams. There's pressure mounting due to buyer uncertainty in a sideways market, a renewed focus on earnings versus growth, and owners and shareholders hungry for good news.

Remedy 156

Remedy Sales Talent Face-to-face Buyer 156

Sales Hacker

MARCH 31, 2023

Note: The available generative AI tools for sales are evolving insanely quickly. Let us know: marketing [at] saleshacker [dot] com. Generative AI is all the craze, mostly because of OpenAI’s ChatGPT and their freemium go-to-market motion, which made them go viral for being the fastest ever application to reach 100 million users.

Face-to-face 96

Face-to-face Facebook Trends Relationals 96

SBI Growth

NOVEMBER 2, 2023

If there’s one market trend that’s been stressed repeatedly in more recent SBI research findings, it’s that many CEOs have been noticing a dip in commercial productivity, with sales cycles getting gradually longer. This poses a difficult challenge to CEOs: How do we do more with less?

Sales Cycle 177

Sales Cycle Trends Research Sales 177

Gong.io

FEBRUARY 23, 2023

We analyze sales conversations and deals using the Gong Reality Platform’s proprietary AI, then share the results to help you win more deals. In fact, Gartner finds nearly 3 out of 4 buyers say they would prefer to make a purchase without ever engaging with a sales rep. Subscribe here to read upcoming research. Understandably so.

Data 121

Data Closing Buyer Call-back 121

Hubspot Sales

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Salary 128

Salary Ideal Customer Profile Hiring Lead Rank 128

No More Cold Calling

APRIL 9, 2020

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Do you know how to have that kind of sales conversations? Reps told me they didn’t need to have sales conversations. The phone works. INTRODUCTION.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Hubspot Sales

APRIL 6, 2023

In this post, we highlight the top 10 for 2023: 1. Personalized Online Shopping Will Get More Personal Source No one wants a shopping experience that sounds like a car salesman copied and pasted their sales pitch — it is incredibly grating and generic. Pro tip: Read more about social commerce in this blog post.

Trends 130

Trends B2B B2C Social Media 130

Hubspot Sales

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. But first, we’ll dive into the benefits sales prospecting tools have for your organization.

Tools 128

Tools Ideal Customer Profile Prospecting Intent Data 128

Hubspot Sales

JANUARY 5, 2023

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 116

Top of Funnel Buyer Data Buyer Intent 116

Lead411

JULY 7, 2023

Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2023 In today’s fast-paced business landscape, data has become the currency of success. It allows them to explore new markets, identify emerging trends, and find potential customers or partners in untapped territories.

B2B 98

B2B Sales Qualified Lead Data Lead Rank 98

Hubspot Sales

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. The demand for certain sales roles rises and falls as time passes. We wanted to provide you with a list of some of the most hireable sales jobs for 2023 and beyond — so you can choose the best job for you.

Decision Maker 122

Decision Maker Pharmaceuticals Salary Travel 122

Sales Hacker

JANUARY 12, 2023

Multiply, add, and subtract your way into a dreamy 2023. The point is: If you want uncommon results — revenue that’s literally unmatched by anyone else on the leaderboard — then you’ll need to develop a set of uncommon sales practices. Tested, hard-won uncommon sales practices. And adds an extra zero to my commission….

Buyer 104

Buyer Lead Rank Lead Scoring Demand Generation Targets 104

Nutshell

DECEMBER 22, 2023

Business insights: Insights gathered from survey data can also help you better understand the ins and outs of your sales process. Improves sales process: Finally, you can put your survey data to good use by using it to improve your sales process for customers and create a better customer experience.

Survey 126

Survey Google Channels CRM 126

SBI Growth

OCTOBER 31, 2023

As sales cycles lengthen and new logo acquisitions become more challenging, more organizations are now shifting back to their existing customer base for revenue growth.

Customer 177

Customer Survey Sales Cycle Revenue 177

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Showpad

APRIL 10, 2023

Market conditions in today’s global landscape are constantly changing and difficult to predict. So how can sales leaders drive growth in today’s landscape? With support from sales enablement. Sales talent management. Sales asset management. Sales communications and rep advocacy. Sales methodology.

Sales Enablement 91

Sales Enablement Trends Ideal Customer Profile Webinar Metrics 91

Understanding the Sales Force

SEPTEMBER 18, 2023

Three of this year’s (2023) Hurricanes took unusual paths for hurricanes. One major key to success in sales is a salesperson’s ability to reach decision makers. However, working with them also lengthens the sales process. Objective Management Group (OMG) has assessed nearly 2.4

Decision Maker 207

Decision Maker Insurance Insurance Call-back 207