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90+ Important B2B Content Marketing Statistics

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When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

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5 trends in gaining more customer insight

Sales and Marketing Management

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams?—?super super teams that include customer success in the same organization as sales, marketing and operations.

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The Importance of B2B Social Selling

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B2C selling has dominated social media for the last 10+ years. B2B social selling is an important and viable channel for B2B marketers and sales professionals. Learn more about creating effective content – 10 Ways to Improve the Content Marketing You’re Creating. Sell Like a B2C Champ with B2B Social Selling.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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44 Important Marketing Productivity Statistics

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If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160
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10 Most Popular Marketing Articles of 2018

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Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Today, we bring this series to a close with the final installment– for marketers, of course. Let’s get into it! That won’t change.

Marketing 164
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B2B Programmatic Advertising for Beginners

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By 2019, it is projected that around 80 percent of U.S. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. billion in 2017. Efficiency.