DiscoverOrg Sales

APRIL 23, 2019

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Nina Wooten, Director of Demand Generation. To generate leads at trade shows, you have to start strategizing in advance.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. Your message is mostly drowned out by tons of noise from competitors.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. Many marketers have shifted their strategies toward programmatic advertising to improve their digital marketing performance. . As programmatic budgets grow, the demand for accurate data increases.

Advertising 130

Advertising Advertising Ideal Customer Profile Demand Generation Agencies 130

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. SDRs engage with them via phone, email, and social, while the marketing team uses advertising, and events.

Ideal Customer Profile 100

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 100

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. NEWTON, MA – JUNE 17, 2019: TechTarget, Inc.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Sales Hacker

JANUARY 6, 2021

The SiriusDecisions 2019 State of ABM Study backs this up with 73% of respondents saying that deal size is larger for ABM accounts. The SiriusDecisions 2019 study also found 80% of respondents had a higher close rate with ABM accounts. The systematic discipline of ABM significantly outperforms the more ad-hoc approaches of the past.

Account Based Marketing 73

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 73

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. Bit Bit is a modern-day collaboration tool that empowers sales teams to make marketing and advertising materials while collaborating in a common workplace. Emissary Deepen your knowledge of high-value prospects.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52